Yaoi, a genre of Japanese drawings which emerged in the late s and centres on homoerotic relationships between two males, is gaining traction in Thailand, inspiring spin-offs which rake in billions of baht each year, a seminar was told on Monday. Yot Kornherun, the managing director of Star Hunter Entertainment, behind the homoerotic series Boys' Love , or Y Series, told a seminar titled "Next step of the Y Series in the Thai entertainment industry" at Chulalongkorn University that the genre's influence and popularity was rapidly growing, both in Thailand and the region. Last year, more than 20 of such dramas were made in Thailand. The series' popularity is steadily growing in Malaysia, Indonesia, the Philippines, and China.
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Japanese gay comics grow in popularity around Asia
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History of gay men’s comics in Japan
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The genre focuses on male same-sex love , as created primarily by gay men for a gay male audience. Bara can vary in visual style and plot, but typically features masculine men with varying degrees of muscle, body fat, and body hair , akin to bear or bodybuilding culture. While bara is typically pornographic , the genre has also depicted romantic and autobiographical subject material, as it acknowledges the varied reactions to homosexuality in modern Japan.