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Restaurant-to-Consumer Delivery - Worldwide | Statista Market Forecast
Market penetration is one of the four main business growth strategies. It involves focusing on selling your existing products or services into your existing markets, with the aim of increasing your market share. Most businesses will at some point consider this strategy since, according to the Ansoff matrix , it carries the lowest amount of risk. It can be especially helpful in the early stages of starting up. To devise a good market penetration strategy, you must have a successful product and a detailed knowledge of your market.
Vietnam: online food delivery restaurant penetration rate 2017-2024
Deliveroo is a food delivery company that serves as an intermediary between customers and restaurants. Using the app, customers place and pay for an order, which is then conveyed to the participating restaurant. Deliveroo takes a cut of the revenue, and pays the delivery delivery, unless the restaurant carries out its own deliveries.
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